Create Victoria

The vision for the City’s cultural development is :

“Victoria radiates creativity and thrives as a home to creative people and everyday artistic encounters.”

Create Victoria - Make Your Mark!

What does a creative city look like? 

What do art and culture organizations, artists and creative entrepreneurs need to be successful? And how can the City support this vision and needs?

Extensive public input has informed the development of the Create Victoria Arts and Culture Master Plan, which aligns ideas, people, and resources around a shared vision and a set of goals, strategies and actions to realize Victoria’s creative potential and guide investment over the next five years.

We're now seeking your input on the draft plan!

View the Plan. Provide Feedback.

View the draft plan here:
Draft Create Victoria Arts and Culture Master Plan [PDF - 9.9 MB]  

Online Survey:

What's In It for Me?

The draft plan recognizes and respond to the needs of local artists, creative practitioners, arts and culture facilities and organizations, as well as residents and local businesses. All are inter-connected, and in turn, support the health and vitality of a vibrant creative city.

Learn how the draft plan may benefit you in the "What's In It for Me?" fact sheet series:

The draft plan identifies four strategic priorities: Connecting People and Spaces; Building Cultural Leadership; Telling Our Story; and Being Future-Ready. View the draft plan's Key Highlights [PDF - 4.7 MB].

The draft Create Victoria plan employs a “creative ecosystem” approach to reflect a shift in Victoria’s cultural development – one that reaches out beyond the arts community to connect with tourism and private sectors, as well as culture, technology and entrepreneurship to engage in broader community conversation.

Join Us!

Take the opportunity to join us over the next three weeks at:

Pop-up Engagement Stations

Drop by the Create Victoria kiosk to learn more and provide feedback on what’s being proposed for Victoria’s arts and culture scene. Participate in hands-on art projects for the whole family and enjoy some complimentary cool treats at:

  • Spirit of 150 Victoria’s ‘Youth Day’ - Thursday, June 22 from 11 a.m. – 7 p.m. at Ship Point
  • Eventide Music Series - Thursday, July 6 from 6 p.m. – 9 p.m. at Centennial Square

Create Victoria Open House

Saturday, July 8 from 1 p.m. - 4 p.m.
Victoria City Hall during Festival Mexicano

Stop by our Open House on Saturday, July 8 from 1 p.m. – 4 p.m. at City Hall during Festival Mexicano in Centennial Square. View informative displays, enjoy cool treats and art activities, and take the opportunity to learn more and speak with City staff. 

Check out the Create Victoria poster. [PDF - 33 MB] to see all that's planned.

What Comes Next?

Your feedback will inform the Draft Create Victoria Arts and Culture Master Plan that is presented to City Council in a workshop in late July. The final plan will be presented for adoption in September. Once adopted, a work plan will be developed for implementation to begin late fall. 

What We've Heard So Far

Since September 2016, we've engaged with close to 2,000 people in-person on the Create Victoria initiative at a series of Cultural Cafes, workshops and at community events. We've also heard from 421 people who participated in our online survey in early spring to help shape the draft plan and measure Victoria's arts and culture's impact on the local economy. Below are some helpful references to see how we got here:

Are You on the Map?

The Arts Victoria inventory maps out more than 1,000 City-owned and community-run arts and culture assets in Victoria. 

You can add venues, organizations, businesses and public art to our culture map. Click here to add content.

Advisory Group

The Arts and Culture Master Plan Advisory Group provides expertise and knowledge in arts, culture and heritage to build community connections and encourage broad participation from the community. Learn more.