Victoria Conference Centre 'Spotlight Series': Social Media, Research and Engagement

Out with the Old, In with the New:
Social Media and Changing Expectations for Customer Service, Engagement and Research


Friday, December 7 from noon to 1:30 p.m.
Victoria Conference Centre, Lecture Theatre
No cost; bring your "brown bag" lunch

Social media is changing the face (and expectations) of customer service and response times, how organizations engage stakeholders, and forums for public discourse. It is also transforming how data is collected by researchers. We are at the dawn of a new age, one where consumers operate in a democratized environment and can have as loud a voice as the world's largest brands. In this session, part of the VCC's "Spotlight Series", Michael Rodenburgh, VP of Innovation from Ipsos, will discuss these changing trends. He will also present some rather astonishing insights into what brands can learn using social data, what users need to know, and how organizations can use these tools to open up new avenues of discussion.

Please RSVP to colleenm@victoriaconference.com with subject line "VCC Spotlight Series."

About the VCC Spotlight Series
The VCC Spotlight Series features business and community leaders on a monthly basis to talk about creativity, innovation and trends in their areas of specialty. Speakers present on a wide range of topics geared to foster learning and stimulate new ideas. The VCC is owned and managed by the City of Victoria.

About Michael Rodenburgh:
Michael works to innovate Ipsos' marketing research products for the social age by leveraging social media, developing new tools for survey design, and merging passive data sources from the web and other technologies. He has been in the marketing research industry for over 20 years and has held senior executive positions in client services, product development, and business development. Michael is an award-winning researcher, and was awarded MRIA's “Best in Class” award in 2003 for the best overall research study in Canada. He is a Certified Marketing Research Professional (CMRP) and has an undergraduate degree in Political Science from McMaster University.