Economic Development

Victoria 3.0 - Pivoting to a Higher-Value Economy - 2020-2041

Our draft economic action plan Victoria 3.0 - PIvoting to a Higher-Value Economy - 2020-2041 is now ready for public feedback. Learn more

Making Victoria: Unleashing Potential

In 2015, the Mayor’s Task Force on Economic Development and Prosperity developed the Making Victoria: Unleashing Potential - Economic Action Plan [PDF - 704 KB].

The plan identifies six primary “engines" to drive Victoria’s businesses, generate jobs, raise household incomes, and increase well-being over the next four years.

Six Engines
The Plan's six engines included: Advanced Education and Research & Development; the Ocean and Marine sector; Experiential Tourism; Government; Technology; and Entrepreneurship, Start-Ups and Social Enterprise. Each engine has its own set of draft objectives, actions and metrics to advance and measure progress.

Public Input

Thank you to everyone who provided input on the draft plan. Feedback from the online survey and correspondence in September informed the recommended economic action plan that was presented to City Council for consideration at the Governance and Priorities Committee meeting on October 22. The plan was approved in principle and received final approval (with a few amendments) at the City Council meeting on October 29, 2015.

View the Economic Action Plan Engagement Summary and Appendices that were presented at the Governance and Priorities Committee meeting on October 22, 2015 and approved on October 29, 2015. The webcasts are available here.

About the Task Force

“Creating Prosperity Through Economic Development” is a key objective of the City of Victoria’s strategic plan for focus and investment over the next four years.

The Task Force’s mandate is to advise on how City Hall can best deliver an economic development function that will increase the genuine well-being of citizens. Working with its many partners, City Hall has a role to play in increasing household incomes by making it easier for business to thrive and by supporting entrepreneurs and innovation.

Appointed by City Council in April, the Task Force is chaired by Mayor Lisa Helps and includes Councillor Margaret Lucas and community leaders in tech, tourism, labour, green business, commercial real estate, and community and regional economic development.

  • Mayor Lisa Helps, City of Victoria
  • Councillor Margaret Lucas, City of Victoria
  • Suzanne Bradbury, Co-Owner/Manager, Fort Properties
  • Nicole Chaland, Director, Simon Fraser  University’s Community Economic Development Program
  • James Coccola, Provincial government employee and community volunteer
  • Jill Doucette, Owner/Founder, Synergy
  • Dallas Gislason, Economic Development Officer, Greater Victoria Development Agency
  • Dan Gunn, Chief Executive Officer, VIATeC
  • Scott Gurney, Owner, 17 Black Entertainment Ltd., event production company
  • Darlene Hollstein, General Manager, The Bay Centre
  • Robert Jawl, Director, Jawl Properties Ltd.
  • Tony Joe, Realtor/Past Director and President, Victoria Real Estate Board
  • Ken Kelly, General Manager, Downtown Victoria Business Association
  • Peter Kuran, President and Chief Executive Officer, UVic Properties
  • Paul Nursey, President and Chief Executive Officer, Tourism Victoria
  • Liam Scott-Moncrieff, Graduate, Pacific School of Innovation and Inquiry; 2015/2016 University of Victoria Engineering Student 
  • John Wilson, Chief Executive Officer/Principal, Wilson’s Transportation Ltd.

Learn more about the Task Force members:

Terms of Reference

The terms of reference for the Task Force are below: