Victoria 3.0 - Pivoting to a Higher-Value Economy, 2020-2041

Draft Economic Action Plan

Thank you to everyone who provided feedback on our draft economic action plan, Victoria 3.0 – Pivoting to a Higher-Value Economy – 2020-2041.

Your input will help inform the draft plan that is presented to City Council for consideration early this year. The presentation will be webcast live. More information coming soon.


The draft plan has been shaped by a six-part series of economic roundtable discussions and by the latest research and thinking in 21st century city building and economics.

Accompanying the City’s Official Community Plan to 2041, Victoria 3.0 has a vision for a sustainable, growing, influential city that creates high-value jobs now and for the future. The aim of the plan is to create a diverse, resilient, inclusive economy over the next two decades.

The City is making this plan now to:

  • Stimulate and support innovation
  • Build on the economic stability offered by our large public sector employment base
  • Diversify our economy
  • Respond to the big changes that will have an impact on sustainable economic growth, including automation and climate change

A section of Victoria 3.0 is dedicated to addressing the needs of small businesses – including a focus on youth, newcomer and Indigenous businesses.

Victoria 3.0 also lays out some big, bold moves including: 

  • Learn from Other Cities (2020-2041)
  • Tech is #1 Tell and Sell Victoria’s Tech Story (2020-2041)
  • Create an Innovation District (2020-2022)
  • Create an Ocean Futures Cluster (2020-2022)
  • Redevelop the Victoria Conference Centre (2020-2031)
  • Re-Do Victoria’s Brand and Story (2022-2026)

Background - A Plan in the Making

In the fall of 2019, the City of Victoria hosted a series of roundtable discussions with people who do business in the community to inform its next economic action plan.

Each roundtable contained two topics to allow for the cross-pollination of ideas. Most roundtables were open to the public to attract a diversity of people, input and ideas. The roundtables were free to attend and were facilitated by Mayor Lisa Helps at Victoria City Hall.

Thank you to everyone who participated. Your time and input were greatly appreciated!

Roundtable Discussions

The six roundtable discussions included: 

  • Tech, Advanced Education Research and Development Roundtable
    This roundtable was for movers and shakers working in tech and research & development in industry or in post-secondary institutions. Learn more.

  • Indigenous and Newcomer Businesses Roundtable
    This roundtable was for Indigenous-run businesses and organizations that support Indigenous entrepreneurs. It was also for newcomer-run businesses and organizations that support newcomer entrepreneurs. Learn more.

  • Ocean Futures Cluster Development Roundtable
    This roundtable was for anyone working in the ocean and marine sector, and was by invite only to have a focused conversation on cluster development. Learn more.

  • Neighbourhood Business and Social Enterprise Roundtable
    This roundtable was for people who run businesses in the City’s neighbourhoods and includes people who work from home in these neighbourhoods. It was also for everyone working in the social enterprise sector. Learn more.

  • Small Business and Finance Roundtable
    This roundtable was for anyone who runs a small business in Victoria, with a focus on downtown businesses. It was also for everyone working in the financial sector. Learn more.

  • Youth Economic Roundtable
    This roundtable provided an opportunity to discuss what the City can do to better support local youth. Learn more.

Interesting Read

 10 Traits of Globally Fluent Metro Areas