Pink Shirt Day

Anti-Bullying Day, also known as Pink Shirt Day, takes place this Wednesday, February 28.  Did you know 1 in 5 kids are affected by bullying? 

The 2018 focus is on cyberbullying. In today’s digital world, it can be impossible to escape online bullying, whether it takes the shape of harassment, rumours, sharing embarrassing information or threats.  This year, Pink Shirt Day is about thinking twice before posting something negative and instead using the internet to spread kindness. 

How to get involved:

  • Wear Pink: Wear a pink shirt this Wednesday and any day to spread kindness.
  • Buy Pink: Pink Shirt Day t-shirts, pins and more are available at London Drugs. 100% of net proceeds are donated to programs supporting children’s healthy self-esteems, teaching empathy, compassion and kindness.
  • Share Pink: This month, say something nice about someone on social media and add #PinkItForward. For each hashtag, Coast Capital is donating $1 to Pink Shirt Day in support of bullying prevention programs for youth.
  • Watch Pink:  If you know someone who is 14 or under, they are invited to the The Anti-Bullying Film Festival at L’Ecole Victor Brodeur Theatre on Wednesday, February 28 from 6:30-8:30 p.m.  Learn more at

Learn more here: