Your Opinion is Music to Our Ears

The City of Victoria’s Music Advisory Committee is collaborating with Sound Diplomacy and the Music BC Industry Association to build the City's first music strategy.

Sound Diplomacy is a consulting firm comprised of researchers, data analysts, economists and strategic consultants, with extensive expertise in the music industry, music economics, cultural planning and placemaking.

Sound Diplomacy will launch a public survey on March 4, 2020, which will remain open until April 13, 2020. Take the survey here:

The survey gathers ideas for input on a wide range of topics including Spaces & Places, Governance, Sustainable Music Industry, Audience and Artist Development. It also assesses Victoria’s diverse music communities across genre, ethnicity and sector, to recognize their impact and value across the city.

The online survey is aimed at all musicians, music industry professionals and music lovers to make their voice heard and be part of the development of Victoria’s first music strategy.

The Victoria Music Strategy was a part of the Create Victoria Arts and Culture Master Plan adopted by City Council in December 2017. Create Victoria aligns ideas, people, and resources around a shared vision to realize the city’s creative potential and guide investment over five years.

For more information on Create Victoria, visit: