Music Programming


Music Strategy

The Victoria Music Strategy is a long-term plan for the growth of the City’s music sector. The strategy identifies opportunities to promote the uniqueness of Victoria’s music scene. 

Five major priority areas make up the strategy:

  1. Remove regulatory barriers and create music-friendly policies
  2. Preserve existing spaces and encourage the development of new spaces
  3. Build local capacity for artists to develop their music careers
  4. Grow audiences and expand access to music in all its forms
  5. Seek partnerships and collaborations to explore new innovative music platforms and experiences 

Focusing on these priorities ensures that the music community continues to be dynamic, inclusive and diverse.

Read more about the Victoria Music Strategy

City of Victoria Music Symposium

The City of Victoria presented the City of Victoria Music Symposium in September 2022. This event was in partnership with Rifflandia Festival, Music BC and Creative BC.

This three-day event features free workshops and presentations for local musicians and music industry professionals.

Stay tuned for more information about 2024 Symposium.

Call to Musicians: 2024/2025 Musicians Roster


Every two years, the City updates its rosters of pre-qualified local musicians. 

The City of Victoria is updating its 2024/2025 roster of pre-qualified local musicians to activate Victoria public spaces throughout the year. The City holds a similar call for community programmers

Applicants must be based in the Capital Region, which includes the Gulf Islands.

Those selected for the roster will have the opportunity to participate in concerts and outdoor activities at outdoor spaces such as City parks, the Cameron Bandshell, Centennial Square as well as pop-up locations at Fisherman’s Wharf, Government Street, Broad Street, Songhees Park Plaza, Fort Common and Ship Point.

Musicians selected for the roster will reflect the diversity of Victoria, both in the genres performed and the musicians performing. Musician roster submissions will be assessed on the artistic merit, quality of music and community/audience engagement. Applications will be reviewed by a panel of local music professionals.

Application Form

Please complete the Musician Roster Application Form

Application Deadline

The deadline for roster submissions is Sunday, December 17, 2023. Successful applicants will be contacted in February 2024. 

Online Information Session 

An online information session was held on Wednesday, November 22, 2023 from 5:30-6:30 p.m. for potential applicants to learn more about the City Musician Roster and ask questions. 

For more information, email the Culture Team at