Create Victoria

 The vision for the City’s cultural development is :

“Victoria radiates creativity and thrives as a home to creative people and everyday artistic encounters.”

Create Victoria - Make Your Mark!

What do art and culture organizations, artists and creative entrepreneurs need to be successful? And how can the City support this vision and needs?

Extensive public input has informed the development of the Create Victoria Arts and Culture Master Plan, which aligns ideas, people, and resources around a shared vision and a set of goals, strategies and actions to realize Victoria’s creative potential and guide investment over the next five years. City Council adopted the plan and its implementation framework on December 14, 2017.

View the Create Victoria Arts and Culture Master Plan [PDF - 8.7 MB] and the Create Victoria Implementation Framework.pdf [PDF - 555 KB].

We look forward to working with the community on implementing the plan!

Create Victoria Mixer + Artist Talk

Wednesday, August 21, 2019
5 p.m. - 6 p.m.
Rooftop of the Bastion Square Parkade, 575 Yates Street

Three emerging Victoria artists will talk about their experiences in creating public art at the Create Victoria Mixer + Artist Talk on Wednesday, August 21, 2019 from 5 p.m. –
6 p.m. on the rooftop of the Bastion Square Parkade at 575 Yates Street.

The free event will include a panel discussion featuring local artists Fern Long, Joshua Ngenda and Austin Clay Willis, moderated by art journalist Amanda Farrell-Low. Participants will have the opportunity to network and speak with the City’s Arts, Culture and Events staff about future public art opportunities. Craft beer and food from a local vendor will be available for purchase. Registration is not required.

After the panel discussion, stay for the Eventide Music Series concert finale, featuring Slam Dunk, Black Belt Eagle Scout, Kirsten Ludwig, and Numbing performing from 6 p.m. – 9 p.m. on the parkade rooftop.

Amanda Farrel-Low - Amanda Farrell-Low has been covering the arts in Victoria and beyond for over 15 years in outlets such as Monday Magazine, Focus Magazine, CBC Radio and many others. Currently she is the co-host of Check the Program, a podcast about Victoria’s arts and culture scene.

Austin Clay Willis - Originally from Piedmont, California, Willis moved here to attend the University of Victoria’s Visual Arts Program in 2015. He tends to focus on bright colors and bold lines in pursuit of energetic positivity, love, and happiness. Currently Willis is working in a more abstract fashion, using shape, space, colour and line in order to play with spatial illusions and the pictorial shifts between foreground and background.

Joshua Ngenda - Born in interior of B.C., Ngenda is a self-taught emerging artist of Kissi, Kpelle and European ancestry. He focuses on analogue photography,  blending street, portrait and experimental forms. His artwork was part of a City of Victoria initiative in which artworks were displayed at local bus shelters. He currently lives in the unceded territories of the Songhees and WSÁNEĆ (Saanich) nations of southern Vancouver Island.    

Fern Long -  A graduate from the Vancouver Island School of Art, Long uses everyday material such as wood and cardboard to create artworks that are both sculptural and painterly. She like to ask questions about the concept of “home” and how we create spaces that reflect our collective experiences and personal narratives.

Got questions? Please email

Create Victoria Wins National Award of Excellence!

The City's Create Victoria Arts and Culture Master Plan has won the 2018 Award of Excellence - Cultural Planning Award from the Creative City Network of Canada! Special thanks to all who provided input on the development of the Plan!

The Awards of Excellence Program recognizes and celebrates the outstanding achievements of Canadian municipalities, and its voting members, and encourages excellence in the development and delivery of cultural policy, planning and practice. Nominations are received from across Canada, and are reviewed by peer review jury of cultural professionals.

The Award of Excellence - Cultural Planning Award recognizes a Canadian municipality that has developed, adopted, and implemented an excellent Culture Plan with a process that demonstrates outstanding visionary leadership and best practices in cultural planning or a Canadian municipality that has reviewed, revitalized and implemented a previously adopted Cultural Plan. Learn more.


Thank you to everyone who has helped shape the Create Victoria plan and provided feedback. The community had an opportunity to view the draft plan and provide feedback in person at a range of events by email at or by completing an online survey from June 19 to September 30, 2017.

Your feedback and the Create Victoria Draft Plan were presented to City Council in a workshop at the Committee of the Whole meeting on Thursday, November 9, 2017, which can be viewed online (at 03:01:54). The community's feedback is available in the Create Victoria Engagement Summary that was presented to Council.

Based on the community's and Council's feedback, the draft plan was revised and an implementation framework was developed for Council's consideration, both of which were approved on December 14, 2017.

The following video conveys a glimpse of Victoria's vibrant arts and culture scene. 

Engagement on Create Victoria

From June 19 - September 30, 2017, the community was invited to provide feedback on the Draft Create Victoria Arts and Culture Master Plan [PDF - 9.9 MB] 

What's In It for Me? Fact Sheet Series
The draft plan recognizes and respond to the needs of local artists, creative practitioners, arts and culture facilities and organizations, as well as residents and local businesses. All are inter-connected, and in turn, support the health and vitality of a vibrant creative city.

Learn how the draft plan may benefit you in the "What's In It for Me?" fact sheet series:

The draft plan identifies four strategic priorities:

What We Heard (Sept 2016 - Mid-April 2017)

From September 2016 to mid-April 2017, we engaged with close to 2,000 people on the Create Victoria initiative at a series of Cultural Cafes, workshops and at community events. We've also heard from more than 700 people who participated in our online survey in early spring to help shape the draft plan and measure Victoria's arts and culture's impact on the local economy. Below are some helpful references to see how we got to the Create Victoria Draft Plan.

Are You on the Map?

The Arts Victoria inventory maps out more than 1,000 City-owned and community-run arts and culture assets in Victoria. 

You can add venues, organizations, businesses and public art to our culture map. Click here to add content.

Advisory Group

The Arts and Culture Master Plan Advisory Group provided expertise and knowledge in arts, culture and heritage to help build community connections and encourage broad participation from the community.The Advisory Group's term has been extended to December 2018 to allow for their input during the first year of the plan's implementation. Learn more.